Benefits of Outreach
Solution Based Action
- Delivers high impact, solution based campaigns
- Motivates community and viewer engagement
- Issues calls to action that result in solutions
- Reversions productions into video modules to drive discussion and action
- Ties productions to ideas that persuade people to act
- Provides a context for active viewing
- Achieves legislation and policy
Sustainability
- Extends the shelf life of broadcast properties
- Develops community partnerships that can continue the work
- Showcases promising practices to support replication in communities
- Localizes issues to address the needs of individual communities
- Adapts resources for delivery across multiple platforms, reaching more audiences and expanding utilization
Cost Effectiveness
- Bridges one campaign to another
- Attracts additional resources and revenues
- Utilizes technology (Web strategies and social networking) to expand reach
- Ties into national and local initiatives
Audience Reach
- Reaches new and highly targeted audiences
- Utilizes a range of strategies to reach varied audiences
- Builds audience awareness and generates viewership
- Educates and engages specialized audiences
- Offers information that can directly benefit targeted audiences
- Influences regulators, policymakers, and decision makers
Branding
- Builds the brand of a new series
- Increases visibility and expands brand awareness
- Associates your brand with important issues and adds substantive depth
- Creates strategic opportunities to refine and extend your message
- Adds impact to publicity and marketing campaigns